NUTRIENT SURVIVAL
A Multi-Tiered, Iterative Approach To Branded Video Content.
Nutrient Survival, an emergency food company, knew their current video ads weren't resonating with viewers. The content lacked engagement, failing to capture attention and generate interest in their brand and product.
I led the engagement as creative director and strategist, using in-depth creative analysis and targeted multi-variant test development, developing clear messaging, compelling visuals, and engaging storytelling, and working directly with motion and video editors to craft video concepts that would grab attention and get viewers excited about the brand.
Nutrient Survival was so pleased with the creative, they extended the engagement to develop additional creative for their mid-to-low funnel campaigns.
DESIGNER: MIKE FOSTER
DESIGNER: CHRISTIAN JUN
DESIGNER: CHRISTIAN JUN