QUIZLET
Quizlet Levels Up Learning: Creative Solutions for a Full-Funnel Campaign
THE PROBLEM
Quizlet, the go-to platform for creating and sharing study materials, was looking to amplify awareness and adoption of its new Quizlet Live feature, as well as its core value proposition as a powerful study tool. They faced the challenge of addressing three key student pain points:
Finding personalized learning methods that cater to individual needs.
Boosting motivation and engagement to stay on track.
Effectively managing workload and finding time to study efficiently.
THE SOLUTION
I spearheaded the development of a comprehensive creative strategy. This included:
Crafting compelling static and motion ads that resonated with students across various stages of the learning journey.
Leveraging the power of user-generated content (UGC), working directly with talented creators to develop scripts, storyboards, and briefs for authentic content.
Designing creatives tailored to specific audience segments based on their proximity to the brand. This ensured a targeted approach with Awareness, Consideration, and Conversion campaigns, ultimately driving app downloads and sign-ups.