THE PROBLEM

JOLYN, the brand synonymous with stylish and sustainable “no budge” activewear, faced a challenge: launching their new SURF line during the crucial Q2 window leading up to peak summer. Their internal team needed scalability and strategic direction to maximize impact during this period and gather performance creative insights to help set them up for success during their off-peak season as well as the following year.

THE SOLUTION

I took on a strategic leadership role for JOLYN's SURF line launch. This involved seamless collaboration with the brand's creative director to ensure perfect alignment with their identity and target audience, empowered influencers by co-developing engaging UGC through detailed briefs, storyboards, and concept inspiration, and working with the head of marketing, on strategic testing initiatives with campaign goals, ensuring we optimized for the right KPIs.