THE PROBLEM

STAAR Surgical, a leader in vision correction with their innovative EVO ICL lens, sought to cut through the clutter on social media and acquire valuable audience insights. Their target audience required extensive research before making a decision and they needed a solution that would rapidly gather actionable data and drive qualified leads.

THE SOLUTION

My role in this was to serve as as both project lead and creative director, starting with identifying the strategic opportunity and securing client buy-in to overseeing art direction, managing a creative team, and collaborating with media buyers to ensure flawless execution and test adherence.