HEAT WAVE VISUAL
Performance Creative Ignites Paid Media.
40% increase in ROAS YoY.
42% reduction in CPA.
18% decrease in CPC.
1100% increase in total revenue.
THE PROBLEM
Heat Wave Visual, an independent eyewear brand known for its bold styles and quality construction, felt their online presence lacked the same spark as their shades. Fragmented creatives, uninspired testing, and a disconnect with their target audience left them searching for a new performance creative solution.
THE SOLUTION
I led the strategic direction, developing a holistic testing roadmap based off a full-spectrum, 365 performance analysis, and worked with a team of art directors, graphic designers, and motion designers to develop best-in-class, full-funnel direct response creative along with a a cohesive brand style guide informed by market research and strategic insights to serve as a creative north star for creative production and development.
ART DIRECTION: SORAYA KHOGYANI
DESIGNER: KAI CASEY
DESIGNER: EMIILY KWON
ART DIRECTION & DESIGN:
SORAYA KHOGYANI
DESIGNER: VANESA RAMOS
ART DIRECTION: VANESA RAMOS
DESIGNER: SONIA RODRIGUES
DESIGNER: EMIILY KWON
DESIGNER: VANESA RAMOS
DESIGNER: EMIILY KWON