Full-Stack Performance Creative Support
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Strategy
It all starts here with a holistic, iterative, creative strategy that combines performance insights, business objectives, and thumb-stopping creative to help elevate and scale performance across paid media portfolios.
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Creative Direction
Creative is the new targeting in today’s digital landscape and that requires best-in-class creative utilizing platform best practices, industry trends, and performance insights to deliver multi-variant DR creatives that are designed to convert.
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Analysis
If Creative is the peanut butter, Data is the jelly. By analyzing insights, testing hypotheses, and cataloging actionable performance insights, I empower creativity and deliver iterative creative strategies grounded in performance data.
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Leadership
I pride myself on elevating creativity through empathetic leadership, transparency, and respect. Tailoring strategies to individual strengths and aspirations, fostering collaboration across diverse teams for transformative outcomes.
Companies I’ve Helped
Data-driven, thumb-stopping creative that converts.
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Performance Creative Ignites Paid Media for Heat Wave Visual.
40% increase in ROAS | 1100% increase in revenue
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Data-Driven Performance Leads To Record Breaking Sale for REEF.
35% increase in ROAS | 14% reduction in CPA
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Unlocking New Strategies with Data-Driven Creativity.
77% decrease in CPL | 43% increase in leads
FAQs
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Performance Creative is an approach to crafting direct response ads specifically designed to achieve measurable results on paid social platforms like Facebook, Instagram, and TikTok. It doesn't just aim to be visually appealing; it's built with data-driven decisions and tested iterations to maximize engagement, conversions, or other campaign goals.
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As a Performance Creative Director, I lead teams in developing and executing paid social ad campaigns that deliver results. I oversee the full creative process, from conceptualizing strategies and crafting compelling copy to choosing visuals and analyzing performance data.
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While traditional Art Directors focus on aesthetics and brand consistency, Performance Creative Directors integrate data analysis and metrics into the creative process. I prioritize design elements that resonate with target audiences and optimize campaigns based on performance insights.
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The competition for attention on social platforms is fierce. Performance Creative ensures your content cuts through the noise by being relevant, engaging, and designed to drive specific actions. It helps you optimize ad spend and get the most bang for your buck.
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Costs can vary depending on a number of variables including but not limited to the scope of your campaign, the platforms you use, the creative output, and more. Fill out the form below to set up a discovery call and learn more about how I can make an impact for your business.
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I’m open to month Performance Creative engagements (3 month min), Month-To-Month consultative partnerships, or joining the right company in a full-time capacity at a Director level or higher position based on the opportunity, company, and fit.